Wisconsin
Wisconsin dealer licensing
The official agencies and forms for used car dealers in Wisconsin, and who regulates lending if you carry your own paper.
DMV / MVD
Open the Wisconsin Department of Transportation licensing pages
Wisconsin Department of Transportation
Dealer license types
Motor Vehicle dealer licenseSalvage dealer licenseAuction dealer licenseWholesale dealer license
A second registration applies
If you finance your own customers
The agency above licenses you to sell cars. You need a separate registration to finance your customers, obtained from:
Wisconsin Department of Financial Institutions (DFI), Consumer Act Administrator
- What it is called
- Wisconsin Consumer Act Registration
- Who it covers
- Businesses that make, purchase, or solicit consumer credit transactions
- The statute
- Wis. Stat. s. 426.201
Other agencies you may deal with
Common state offices for setup, licensing, and operations.
Business setup
- Hiring staffWisconsin Department of Workforce Development
- Registering the businessWisconsin Department of Financial Institutions
- Sales taxWisconsin Department of Revenue
Licensing
Operating
- Customer complaintsWisconsin Department of Transportation (WisDOT), Division of Motor Vehicles (DMV), Dealer & Agent Section
- Titles & platesWisconsin Department of Transportation (WisDOT)
- Vehicle inspectionWisconsin Department of Transportation (WisDOT)
Official Wisconsin forms and pages
Applying
Changing something
Another state
Opening a new dealership?
The license is only part of what you need.
Corrections. Agencies move their pages and rename their forms constantly. If a link here is dead or wrong, tell us and we will fix it.