Wisconsin
Wisconsin dealer licensing
The official agencies and forms for used car dealers in Wisconsin, and who regulates lending if you carry your own paper.
DMV / MVD
Open the Wisconsin Department of Transportation licensing pages
Wisconsin Department of Transportation
Dealer license types
Motor Vehicle dealer licenseSalvage dealer licenseAuction dealer licenseWholesale dealer license
A second registration applies
If you finance your own customers
The agency above licenses you to sell cars. You need a separate registration to finance your customers, obtained from:
Wisconsin Department of Financial Institutions (DFI), Consumer Act Administrator
- What it is called
- Wisconsin Consumer Act Registration
- Who it covers
- Businesses that make, purchase, or solicit consumer credit transactions
- The statute
- Wis. Stat. s. 426.201
Other agencies you may deal with
Common state offices for setup, licensing, and operations.
Business setup
- Hiring staffWisconsin Department of Workforce Development
- Registering the businessWisconsin Department of Financial Institutions
- Sales taxWisconsin Department of Revenue
Licensing
Operating
- Customer complaintsWisconsin Department of Transportation (WisDOT), Division of Motor Vehicles (DMV), Dealer & Agent Section
- Titles & platesWisconsin Department of Transportation (WisDOT)
- Vehicle inspectionWisconsin Department of Transportation (WisDOT)
Official Wisconsin forms and pages
Applying
Changing something
Looking for the dealer association in Wisconsin? Wisconsin dealer association.
Looking for auto auctions in Wisconsin? Wisconsin auto auctions.
Another state
Opening a new dealership?
The license is only part of what you need.
Corrections. Agencies move their pages and rename their forms constantly. If a link here is dead or wrong, tell us and we will fix it.